This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China s business strategy has since been rewarded with an u...(展开全部)

Experimental physicist and acclaimed science presenter Harry Cliff takes you on an exhilarating search for the most basic building blocks of our universe, and the dramatic quest to unlock their cosmic origins.

Experimental physicist and acclaimed science presenter Harry Cliff takes you on an exhilarating search for the most basic building blocks of our universe, and the dramatic quest to unlock their cosmic origins.

きっ和、それらはぜんぶここにあるべきも的たち。完璧なバランス、そしてすぐにこわされるも的。

きっ和、それらはぜんぶここにあるべきも的たち。完璧なバランス、そしてすぐにこわされるも的。

This brief, core introduction to public speaking combines a concern with classic rhetoric with a strong focus on ethics, diversity, and the latest technology. "The Audience, The Message, The Speaker" emphasizes the speaker's responsibility to convey succinct, meaningful information that is well organized, reliable, and clearly expressed for the relevant audience.

约翰·哈斯林（Jogh Hasling），美国加利福尼亚福特希尔大学荣休教授，在该校主持演讲课程27年。1963年于萨克拉门托加州州立大学取得文学硕士学位，之后在该校任教并指导该校辩论队。1966年哈斯林来到福特希尔大学，教授演讲课并担任校广播台的教师顾问。随后，开设了小组讨论、人际沟通和广播新闻等课程，并撰写了相关书籍。教师是他的第二职业，他的第一职业是广播。从1952年到1961年，他为北加利福尼亚的若干电台担任播音员和技术人员。1980年，与麦格劳-希尔公司合作出版了《无线电广播基础原理》一书。 马昕，武汉大学英语专业硕士，曾供职于中华书局，现为自由译者及编辑。 袁婧，现于中国传媒大学攻读国际新闻与传播硕士学位，曾译有《佳能5D3教程》《文案创作完全手册》。

“The world that I long to inhabit is the one that Charlie Mackesy has created – a world of infinite kindness, wisdom, mutual care and tenderness, and true love between real friends. My prayer/hope is that our world will become more like this one.” (Elizabeth Gilbert, New York Times bestselling author of Eat, Pray, Love and Big Magic)